Cochlear - Hearing Implant
The last film we did before the end of 2021 and one of the the best in the year. We enjoyed working with both the storytelling and the flow. Cochlear is helping people to bring the sounds back to their lives and in order to understand and explain how difficult hearing loss is, we pondered on storyboards and storytelling for a long time, thought about transitions, developed style frames, and then we started the build the structure of film. The seamless camera with 3D feeling and cel animation technique of the creative approach gave us a nonstop flow to dive into the story like one breath.
Such a nice post to start 2022!
Art
It was important to us to strike an air of refined stylization and artistry in these scenes, to hook our target adult viewer in and keep them captivated throughout. We’ve developed a unique and ownable artistic sensibility for these scenes which stands out quite starkly from the rest of the pharma ads that currently saturates the market.
Style Frames
Making Off
Client
Coochlear
Agency
Cactus
Directed by
Aniverse
Production Company
Jelly
Creative Director
Ahmet Iltas
Art Director
Nurullah Öztürk
Producer
Hazal Çağlayan
Animation Director
Selahattin Iltas
Design
Nurullah Öztürk
Mert Özçelik
Ahmet İltaş
Character Design
Mert Özçelik
Animation
Selahattin İltaş
Hakan Taşkıran
Erhan Gezen
Emre Yaratıkol
Clean-up
Duygu Cansın
Erhan Gezen
Mert Özçelik
Eren Akdede
Nurullah Öztürk
Composting
Selahattin İltaş
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