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Cochlear - Hearing Implant

The last film we did before the end of 2021 and one of the the best in the year. We enjoyed working with both the storytelling and the flow. Cochlear is helping people to bring the sounds back to their lives and in order to understand and explain how difficult hearing loss is, we pondered on storyboards and storytelling for a long time, thought about transitions, developed style frames, and then we started the build the structure of film. The seamless camera with 3D feeling and cel animation technique of the creative approach gave us a nonstop flow to dive into the story like one breath.

Such a nice post to start 2022!

Art

It was important to us to strike an air of refined stylization and artistry in these scenes, to hook our target adult viewer in and keep them captivated throughout. We’ve developed a unique and ownable artistic sensibility for these scenes which stands out quite starkly from the rest of the pharma ads that currently saturates the market.

Style Frames

Making Off

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Client

Coochlear

 

Agency

Cactus

 

Directed by

Aniverse

 

Production Company

Jelly

Creative Director

Ahmet Iltas

 

Art Director

Nurullah Öztürk

 

Producer

Hazal Çağlayan

 

Animation Director

Selahattin Iltas

Design

Nurullah Öztürk

Mert Özçelik

Ahmet İltaş


Character Design

Mert Özçelik


Animation

Selahattin İltaş

Hakan Taşkıran

Erhan Gezen

Emre Yaratıkol

Clean-up

Duygu Cansın

Erhan Gezen

Mert Özçelik

Eren Akdede

Nurullah Öztürk


Composting

Selahattin İltaş

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