Papa Johns – Devoted To The Dough

PAPA JOHNS UK - DTTD - TVC

A Flavor-Packed Ad Where Dough Becomes Art!

We created a dynamic and captivating animation for papajohnsuk, blending AI, 2D, 3D, and live-action into one seamless experience. A tribute to the love of dough, infused with passion, craftsmanship, and creativity.

Bringing pizza lovers a one-of-a-kind visual feast! Now on TV screens across the UK!

PAPA JOHNS - Making Of

The project blended live-action footage with AI-generated visuals, design, and animation to craft a fresh, dynamic narrative. This approach allowed us to experiment with different storytelling layers, bringing humor, personality, and energy into the visuals while staying true to the brand’s identity. The result is an innovative, next-gen film that showcasing the possibilities of modern storytelling while celebrating the love for pizza.

Style Frames

Thanks to the flexibility provided by AI, we were able to give each scene a unique character and capture creative touches that avoided the ordinary.
While designing the backgrounds as constantly evolving and changing elements, we prioritized graphic touches to ensure that the text and visual elements harmonized seamlessly.
Each text was paired with graphically striking and project-specific designs, offering the audience not just visuals but a complementary storytelling experience.
The dynamic nature of AI-generated backgrounds and graphic-enhanced text elevated the project both in terms of modernity and technological advancement.